Is your dealership neglecting the most
important part of its website?
Dealerships spend thousands on advertising driving traffic to websites, but are trying to gather leads with a one-size-fits-all form that doesn’t convert.
Studies show that customers want car shopping to change. Ultimately they want to have more control and convenience. Dealers, third party providers, and marketers are trying to address this by automating personalization, shortening the process, and reducing clicks. Now we only ask for the information the customer does not want to share—is it any wonder that form submission rates are down across the industry?